Delta Dental, the largest dental benefits provider in the country, tasked us with launching it’s very first nationwide campaign. The strategy was simple– show how a healthy smile has the power to transform any situation and to a larger extent, people's lives. How? Well, research has shown that a healthy smile has special powers including health benefits like strengthening your immune system, lowering the risk of cancer and extending your life-span by seven years. A healthy smile can also make you socially attractive and provide you with inner peace and satisfaction. The best part is, a smile is contagious. It can spread from one person to another– which is evident in all of the work.