Recharge Your Karma
GlobeAware is a non-profit group that develops short-term volunteer programs in countries abroad to encourage college students to help. The "Recharge Your Karma" concept was developed as a way to promote awareness and encourage college students to visit globeaware.org and volunteer. Using an arsenal of materials to generate awareness, we surrounded students with our message and encouraged them to visit rechargeyourkarma.org and Facebook to see how their karma was doing. Once they knew how good or bad their karma was, students where eventually guided by "spiritual gurus" to recharge their karma levels by booking a volunteer vacation at Globeaware.org.