Birds Carry Disease
Histoplasmosis is an infection caused by breathing in spores of a fungus often found in bird droppings. It’s mostly transmitted when the spores become airborne and get in the lungs, bloodstream and the eyes. The CDC estimates that each year in the U.S., there about 500,000 exposures, 5,000 hospitalizations and 800 deaths due to the disease. We realized that the morphology of the affected organs resembles the place where birds like to congregate... trees. We used illustration to painstakingly create tree-like organs populated by birds. We used India ink and water color for its organic properties and its ability to make this vivid and sinister subject hauntingly beautiful. The campaign achieved it’s goals of raising awareness and also shortlisted at Cannes.