Live Life Outside
Our society has become obsessed with technology. We spend most of our time looking at every screen imaginable– TVs, smartphones, tablets, video games, etc... and we do it mostly indoors. In fact, a recent study states that we spend nearly 93% of our time indoors. It seems we have forgotten how to make real life connections and experiences. TruGreen wanted to plant a stake in the ground and rally everyone to go and ”Live Life Outside” because a life lived outside is a richer, fuller and better life. And what better place to spend life outside than on your very own lush TruGreen lawn. We created a campaign featuring a family named, ”The Yardleys" who have literally taken TruGreen's noble purpose to heart and have decided to literally live life outside.